Preview Mode Links will not work in preview mode

Corporate Competitor Podcast

Mar 15, 2023

Ep. 137: Cricket shaped the leader who grew up in Yorkshire, England where “the humans were outnumbered by the sheep.” Leave it to the CEO of WD-40 to figure out a way to smooth out the squeaks in his company’s culture, but that’s exactly what the company’s new boss Steve Brass did on day one of becoming the leader of a brand whose name has become synonymous with making things operate better.

Our BONUS RESOURCE for this episode includes fill-in-the-blank notes and reflection questions. Click here to download the bonus resource.

If these lessons resonated with you, connect with me and my team at and together we can next-level your company culture! 

Special thanks to Kyle Smedley and David Beira for making this episode possible.